Empathy provides designers with deep insights into how another person experiences a product or service. When you perform empathy immersion, you understand emotionally, not intellectually, about an experience. Your senses become your learning tools.
Empathy immersion motivates you to build solutions because you identify with your customer's inner states. You make a personal connection to a pain point. You experience the user's journey with them. Empathy immersion helps you to know and feel.
In this month's meeting, you will learn how to perform Empathy Immersion on your projects. Empathy Immersion activities are deeply impactful and great team-building exercises, especially at the start of a project.
Your workshop leaders are Seda Maurer and Brian Sullivan. Seda Maurer is an award-winning designer and Accessibility Manager. Brian Sullivan is a Design Strategist, User Researcher, College Teacher, and author of the Design Studio Method.
Doors open at 6:30PM. The workshop begins at 7:15PM.
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