Speakers:
Jennifer Habernathy, Director of Design, C1 Innovation Lab at Blue Cross Blue Shield
Stephen Anderson, Head of Design, Innovation Garage at Capital One
Stephen Anderson is the Head of Design at Capital One Innovation lab, The Garage as well as an internationally recognized speaker and consultant based out of Dallas, Texas. Stephen is most recognized as the man behind the Mental Notes card deck—a tool that's widely used by product teams to apply psychology to interaction design. He also authored Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?” Between public speaking and project work, Stephen loves to challenge and inspire teams through onsite training; he’s presented at some of the world’s largest organizations, teaching product teams about games, play, learning, interactive visualizations, and other fun topics.
The future of Design: Computation & Complexity.
We need a new kind of designer, focused on problems of scale and the algorithms that can help — or exacerbate — matters. Historically, designers have improved the world through the thoughtful design of products and experiences. But these delightful moments mean little if we fail to design for the complex, dynamic, and increasingly tech-driven systems in which we now live. As designers, we need to start seeing ourselves as change agents. What new skills are required to design in this future?
Jennifer Abernathy is the Director of Design at the C1 Innovation Lab, directly managing the C1 design team. Most recently, Jennifer was the Director of Innovation Research & Design at Vizient, leading user-centered design initiatives focused on hospitals and patients nationwide. Prior to joining the healthcare industry, Jennifer led the design, engineering, forecasting and marketing of Fortune 500 consumer product goods brands.
Jennifer brings with her many years of design thinking expertise and training experiences across industries and functional departments. She has been featured in the Wall Street Journal for her design and trend expertise. Jennifer is also a member of the SMU MADI Council, Creative Mornings, Dallas Service Designers, Industrial Designers Society of America, Ladies that UX and the American Cancer Society.
User-Centered Models in Health Care: Shifting the Culture of Health Plans to Connect and Support Consumers
Often times, members feel disconnected from their health plans and subsequently under-utilize the resources and information available to them through plan programs. To construct a more trusted brand, Blue Cross Blue Shield is building stronger relationships with their members through decision support and by better communicating available resources. Integrating user-centered design approaches, increased resonance, trust, and loyalty can foster a more engaged population, resulting in heightened opportunities to impact health utilization and outcomes. C1 Innovation Lab is putting the patient at the center of everything we do as we design the services, technologies and products of tomorrow